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Entrepreneurship

Four companies across four industries. Each one has a live site and a case study with what I did and where it is now.

  1. Habita Labs

    Co-founder & CTO. May 2026 to now. Private limited company, Ireland.

    habitalabs.ai
    habitalabs.ai
    habitalabs.ai: Sell every apartment, day and night. A 3D walkthrough of a Miami living room with Nova.

    A white-label SaaS platform for property developers.

    Running pilot programmes in Poland and the US. Onboarding clients.

    • LiveKit Agents
    • ElevenLabs
    • Blender Cycles
    • WebGL 360
    • Python CV
    • Neon Postgres
    • HubSpot
    • Next.js
    • Fly.io
  2. Plenova Tech

    Founder. Oct 2025 to now. LLC, Wyoming, US.

    plenovatech.com
    plenovatech.com
    plenovatech.com homepage

    AI automation for small and medium businesses. 12 clients across the US, Spain and Malta.

    Operating. Not onboarding new clients.

    • Next.js 16
    • Supabase
    • Inngest
    • Claude API
    • Twilio
    • WhatsApp Cloud API
    • n8n
    • Stripe
    • Playwright
  3. Purispira

    Founding team. Sole technical founder and operations. Sept 2026 to now. Private limited company, India.

    purispira.com
    purispira.com
    purispira.com: Clean air that looks like a vase. The Home Column purifier with a palm inside it.

    An air purifier and scent diffuser inside a plant. I designed the PCB as the only technical person on the team.

    Prototype in testing. Over 280 on the waitlist. 500 units targeted for Jan or Feb 2027, assembled in India.

    • CadQuery/OCCT
    • STEP/BREP pipelines
    • trimesh
    • VTK rendering
    • ESP32 firmware
    • PM2.5 sensing
    • CADR airflow modelling
    • FDM/DFM print planning
  4. Obbify

    Founder. Mar 2026 to now. Being incorporated.

    obbify.com
    obbify.com
    obbify.com: Bet with your friends. Make it interesting. Two phone screens showing a $100 golf bet locked and settled.

    Bet with your friends and make it interesting. Peer-to-peer skill betting, built for the US.

    $300K in licensing and investment deals with partners including Ewagers and angel investors.

    • Regulatory
    • Payments
    • Wallets
    • iGaming

Other work

  • EcoShield Pest Solutions logo

    Door-to-door sales rep for EcoShield, May 2026

    Sold natural premium pest control plans door to door. One of the top five sales reps that month and first in sales in my group.

  • SSDS Sales logo

    Outbound sales and lead qualification, Sept to Oct 2025

    Consulting, cold calling and lead qualification for SSDS Sales. Learned how to sell software.

  • Mike Panaggio

    Mentee, Aug 2025 to Jan 2026

    Mentored by Mike Panaggio, founder of DME, through the Passion for Excellence programme. Worked with him on projects across his businesses.

My skills

Most of what I do is management. I run four companies at once, which means setting direction, deciding what gets built and in what order, and keeping people moving: external developers at Habita Labs, a founding team of three at Purispira, manufacturers in China and an assembly partner in India, and a dozen clients at Plenova who each expect their system to work on Monday. I hire, brief, review and let go when I have to, and I am the person who answers when something breaks.

I can build the product myself. I write Python and TypeScript, design the architecture before the code, and have shipped full web platforms end to end: Next.js front ends, Postgres back ends, real-time voice pipelines and integrations with more than 15 third-party APIs. I am comfortable in hardware too. At Purispira I design the PCB, work in CAD, model airflow and write the firmware, which draws on the physics I studied through the IB.

I also run the operations that keep a company legal and paid. I have incorporated in Ireland, Wyoming and India, filed the taxes, set up payments and billing on Stripe, handled Twilio and WhatsApp compliance, and worked through US state betting licensing with partners. None of it is glamorous, and all of it is what lets the engineering and the selling happen.